Women's Wear Daily reports that Versace will team up with the fast fashion chain for fall on a collection of womenswear, men's clothes and home items to his stores November 17. Versace will also put together a pre-spring collection to be sold online in select countries come January 19, 2012.
Donatella said in a statement, "I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere." And the crowd went wild. Check out her official announcement below.
Interestingly, she previously declined offers to do a lower-priced diffusion collection. The Cut reported back in 2008 that Donatella told the audience at aNew York Times' TimesTalk series, "I respect everyone who does [those types of lines]. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."
Fortunately for our closets, and unfortunately for our bank accounts, she became un-confused.
Donatella said in a statement, "I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere." And the crowd went wild. Check out her official announcement below.
Interestingly, she previously declined offers to do a lower-priced diffusion collection. The Cut reported back in 2008 that Donatella told the audience at aNew York Times' TimesTalk series, "I respect everyone who does [those types of lines]. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."
Fortunately for our closets, and unfortunately for our bank accounts, she became un-confused.
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